Unlock your market’s tangible value in your community

 

Metrics + Indicators for Impact (MIFI) is an online toolkit that empowers individual markets and market organizations through proven data collection strategies, actionable interpretation information, and customizable reports. Using MIFI, you develop specific knowledge about your market that enhances your internal decision-making and external communication activities with partners, sponsors, and the public.

 

We tested MIFI in seven states. It works.

JUST 3 STEPS TO VALUABLE MARKET DATA

We empower markets with insight through 3 steps:

 

 

 

WHAT OUR CUSTOMERS ARE SAYING

“Working with this project has given us access to valid and reliable statistical analysis of our market; something that would be unrealistic on our standard operating budget. The data collection process initially appeared daunting, but the team of researchers assisted us in determining the most efficient means of recording the information and even did a site visit to help us evaluate the best way to ensure clean data. When data collection processes were not conducive to market operations, the researchers were receptive to feedback and found ways to modify their approach to meet our needs. The insights gained have helped us in writing grant requests and reports, recognizing areas where we can make quick and easy improvements, and responding to concerns from customers, vendors and local business owners.”

-Dusty Krikau, Fond du Lac Farmers Market in Fond du Lac, WI

 

START GROWING YOUR

MARKET WITH US.

MIFI can help your market or market organization collect and report the data that helps you make decisions. Signing up is simple, and you can start using MIFI and getting our technical assistance right away.