Metrics + Indicators for Impact (MIFI) is an online toolkit that empowers individual markets and market organizations through proven data collection strategies, actionable interpretation information, and customizable reports. Using MIFI, you develop specific knowledge about your market that enhances your internal decision-making and external communication activities with partners, sponsors, and the public.
We tested MIFI in seven states. It works.
JUST 3 STEPS TO VALUABLE MARKET DATA
We empower markets with insight through 3 steps:
Select Your Metrics
Select the metrics that matter most to you and your market from a list of available data points. Like average visitors per day, total dollar amount of SNAP sales, percent of first-time visitors or economic boost to local businesses on market days. MIFI uses USDA and foundation grant reporting requirements to inform which metrics are available.
Leverage your data collection activities through MarketWurks. We provide clear and concise instructions about what you need to do before, during, and after the market. Once you upload your data to the portal, you can review and edit it online.
Visualize your data through technical graphs and charts and communicate it using our infographic reports.
WHAT OUR CUSTOMERS ARE SAYING
“Working with this project has given us access to valid and reliable statistical analysis of our market; something that would be unrealistic on our standard operating budget. The data collection process initially appeared daunting, but the team of researchers assisted us in determining the most efficient means of recording the information and even did a site visit to help us evaluate the best way to ensure clean data. When data collection processes were not conducive to market operations, the researchers were receptive to feedback and found ways to modify their approach to meet our needs. The insights gained have helped us in writing grant requests and reports, recognizing areas where we can make quick and easy improvements, and responding to concerns from customers, vendors and local business owners.”
-Dusty Krikau, Fond du Lac Farmers Market in Fond du Lac, WI
START GROWING YOUR
MARKET WITH US.
MIFI can help your market or market organization collect and report the data that helps you make decisions. Signing up is simple, and you can start using MIFI and getting our technical assistance right away.