Metrics + Indicators for Impact (MIFI) is an online toolkit that empowers individual markets and market organizations through proven data collection strategies, actionable interpretation information, and customizable reports. By using MIFI, you develop specific knowledge about your market that enhances your internal decision-making and external communication activities with partners, sponsors, and the public. You begin by collecting descriptive data and throughout the market season, it becomes baseline numbers for calculating your economic impact.
We tested MIFI in seven states. It works. We welcome your participation.
We partner with MarketWurks, an online vendor application and market management program, to help you maximize the benefits of MIFI. Together, the programs are a comprehensive set of resources for measuring your performance and planning your activities.
We empower markets with insight through 3 steps:
MIFI works with individual markets and market organizations to support their data collection, interpretation, and reporting activities.
We like to keep the price reasonable for all markets.
Individual farmers market = $250/year
Market Organizations = $500/year + $250/individual farmers market
You can purchase additional services for:
- customized data interpretation
- additional data analysis
- in-person technical assistance
- support for using data in grant-writing