Farmers Markets

Applicable to both small, rural and large, urban markets.

Market Organizations

Main Street Programs, state farmers market associations, and other coalitions.

Community Impact

Share impact with sponsors, community partners, and the public.


Metrics + Indicators for Impact (MIFI) works with individual markets and market organizations to support their data collection, interpretation, and reporting activities. By using MIFI, you develop customized knowledge about your market that enhances your internal decision-making and external communication activities.

Our objective is to help farmers market managers understand and communicate their economic, ecological, and social impacts to various audiences. We do this by providing three services to all of our users: training, online support, and customer service assistance.


Data Collection + Analysis

o Customized data collection tools and resources
o Access to user-friendly online portal to organize data and create interactive reports
o Option for more complex data analysis from MIFI specialists

Customer service

o Support available by e-mail, phone, or Skype
o On call 7 days a week
o Specialists with over 30 years experience assisting farmers markets


o Webinars on collecting data, using the MIFI portal, and generating reports
o Additional in-person site visits for hands-on technical assistance

Subscription Pricing

Individual markets: start at $500/year

Market organizations: $500 per year + $100 for each individual market

Members can purchase additional services for:

  • Customized data interpretation
  • Additional data analysis
  • In-person technical assistance
  • Support for using data in grant-writing and communications

Fill out the subscription form for a unique quote for your market/market organization.

MIFI operates according to two principles: cost recovery and lean start-up. Cost recovery means that we only charge what it costs to provide the service, and lean start-up means we refine our business model according to feedback from our members.