Testimonials from MIFI Member

Fond du Lac Farmers Market, Wisconsin

Dusty Krikau, Farmers Market Manager

“Metrics + Indicators for Impact has given us access to valid and reliable statistical analysis of our market—something that would be unrealistic on our standard operating budget. The data collection process initially appeared daunting, but the team of researchers assisted us in determining the most efficient means of recording the information and even did a site visit to help us evaluate the best way to ensure clean data. When data collection processes were not conducive to market operations, the researchers were receptive to feedback and found ways to modify their approach to meet our needs. The insights gained have helped us write grant requests and reports; recognize areas where we can make quick and easy improvements; and respond to concerns from customers, vendors, and local business owners.”

Crossroads Farmers Market, Maryland

Michelle Dudley, Farmers Market Manager

“It was an honor to be a partner on the MIFI pilot project with MIFI researchers. They were consistently engaged and detail-oriented with our data, and her guidance held me accountable to improved accuracy in collection and reporting. Crossroads was able to take market data that we’d already been gathering and use it in more meaningful ways. And, we collected new data that is inspiring new innovations in our work. Overall, MIFI streamlined our data collection and as a result, we’re more organized and better able to communicate the impacts of this local food system work to funders, shoppers, volunteers, and our community at large.”

Williamson Farmers Market, West Virginia

Maria Arnot, Farmers Market Manager

“Our experience with MIFI has been very positive overall. It has allowed us to collect metrics that we otherwise might not have. Having information on distance traveled to market and vendor registration forms for each vendor requiring sales data has been extremely useful to us in keeping track of our vendors and where the product is coming from. Additionally, the concise one-page summary reports will help us share the results with our vendors and recruit new vendors.”

Hernando Farmers Market, Mississippi

Gia Matheny, City of Hernando Community Development Director

“MIFI allows us to communicate the health impacts of our market within the community. Our metric selection gives us the ability to show what fresh, local food is easily accessed at our market, how many people walk or bike to the market, and how the local economy is growing through farming, backyard farming, and entrepreneurship.”

Wisconsin Economic Development Corporation

Errin Welty, Downtown Development Account Manager

“In my work with Wisconsin Main Street communities, we are continually striving to help our communities establish effective ways of measuring and communicating the impact of our efforts on the local community. Since so many of our communities coordinate or host downtown farmers markets, and because these events attract visitors that represent a key demographic group for downtown merchants, I was excited about the opportunity to more formally understand and evaluate market performance with MIFI.”


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