Farmers Markets

Market Organizations

Community Impacts

Who is using it?

Metrics + Indicators for Impact (MIFI) works with individual markets and market organizations to support their data collection, interpretation, and reporting activities. By using MIFI, you develop customized knowledge about your market that enhances your internal decision-making and external communication activities.

Our objective is to help farmers market managers understand and communicate their economic, ecological, and social impacts to various audiences. We do this by providing three services to all of our users: training, online support, and customer service assistance.


MIFI works with individual markets from all shapes, sizes, and locations. The tools are appropriate for markets with low to high resources and with little to a lot of experience using data.

The portal streamlines the 3 steps into organized activities so you can use the results to improve decision-making, communicate impacts, recruit vendors and visitors, and secure funding.

Market Organizations

MIFI coordinates data collection, interpretation, and reporting for each market with your organization by giving you access to their individual data. Organizations include any association, institution, or business that sponsors multiple markets.

You can compare the markets and aggregate their results. You can use the findings to understand how your work impacts individual markets and larger communities.

Technical Assistance

We provide technical assistance through webinar trainings and personal customer service.


Members receive webinar trainings on every major component of MIFI. Including:

  • an overview of the program
  • specific data collection processes
  • technical aspects of entering data and creating reports
  • interpreting and using the results
Customer Service

The MIFI team provides customer service assistance by e-mail, phone, or Skype 7 days a week. We pride ourselves on timely and personable communications with clear and succinct solutions to technical problems. Together, we have over 30 years of experience assisting farmers markets.